Exits Case Studies
Learn the secrets of successful exits, from founders who sold their company.
How Allison Ellsworth Sold Poppi to PepsiCo for $1,950,000,000
Poppi is a company specializing in prebiotic sodas that combine fruit juices, apple cider vinegar, and prebiotics to create low-calorie, low-sugar beverages. On March 17, 2025, approximately ten years after its inception, PepsiCo announced its acquisition of Poppi for $1.95 billion.
Poppi $1,950,000,00017/03/2025
PepsiCo
10 years
How Tom Bilyeu Sold Quest Nutrition to Simply Good Foods Co. for $1,000,000,000
Quest Nutrition is a company that specializes in high-protein, low-sugar nutritional products, including protein bars, chips, and cookies. Approximately 9 years after its founding in 2010, Quest Nutrition was acquired by The Simply Good Foods Company for $1,000,000,000 in 2019.
Quest Nutrition $1,000,000,00007/11/2019
Simply Good Foods
9 years
How Alexis Barreyat Sold BeReal to Voodoo for $537,000,000
BeReal is a social media platform that promotes authenticity by encouraging users to share real, unfiltered moments. 4 years and 6 months after launching the app, Alexis Barreyat sold it to Voodoo for $537,000,000.
BeReal $537,000,00011/06/2024
Voodoo
4 years, 6 months
How Assaf Rappaport sold Wiz to Google for $32,000,000,000
Wiz is a cloud security platform that helps businesses detect and remediate risks across their cloud environments. 5 years and 2 months after founding the company, Assaf sold it to Google for $32,000,000,000.
Wiz $32,000,000,00018/03/2025
Google
5 years, 2 months
How Marc Lore sold Jet.com to Walmart for $3,300,000,000
Jet.com was an e-commerce platform founded to offer dynamic pricing and cost savings to consumers. 2 years and 1 month after founding the company, Marc sold it to Walmart for $3,300,000,000.
Jet.com $3,300,000,00008/08/2016
Walmart
2 years, 1 month
How Jan Koum sold Whatsapp to Facebook for $19,000,000,000
Whatsapp is a messaging app that allows users to send text messages, voice messages and make voice and video calls. 5 years after founding the company, Jan sold it to Facebook for $19,000,000,000.
Whatsapp $19,000,000,00009/02/2014
Facebook
4 years, 11 months
How Bryan Johnson sold Braintree to Paypal for $800,000,000
Braintree is a payment processing company that offers solutions for online and mobile payments. 6 years and 8 months after founding the company, Bryan sold it to Paypal for $800,000,000.
Braintree $800,000,00026/09/2013
Paypal
6 years, 8 months
How Kevin Systrom sold Instagram to Facebook for $1,000,000,000
On October 6, 2010, Kevin launched Instagram, a social media app for sharing photos and videos. 1 year and 6 months later, he sold it to Facebook for $1,000,000,000 in cash and stocks.
Instagram $1,000,000,00009/04/2012
Facebook
1 year, 6 months
How Allison Ellsworth Sold Poppi to PepsiCo for $1,950,000,000
Poppi is a company specializing in prebiotic sodas that combine fruit juices, apple cider vinegar, and prebiotics to create low-calorie, low-sugar beverages. On March 17, 2025, approximately ten years after its inception, PepsiCo announced its acquisition of Poppi for $1.95 billion.
Company:
Poppi
Buyer:
PepsiCo
Sold for:
$1,950,000,000Time to Exit:
10 years
Exit date:
17/03/2025
How Tom Bilyeu Sold Quest Nutrition to Simply Good Foods Co. for $1,000,000,000
Quest Nutrition is a company that specializes in high-protein, low-sugar nutritional products, including protein bars, chips, and cookies. Approximately 9 years after its founding in 2010, Quest Nutrition was acquired by The Simply Good Foods Company for $1,000,000,000 in 2019.
Company:
Quest Nutrition
Buyer:
Simply Good Foods
Sold for:
$1,000,000,000Time to Exit:
9 years
Exit date:
07/11/2019
How Alexis Barreyat Sold BeReal to Voodoo for $537,000,000
BeReal is a social media platform that promotes authenticity by encouraging users to share real, unfiltered moments. 4 years and 6 months after launching the app, Alexis Barreyat sold it to Voodoo for $537,000,000.
Company:
BeReal
Buyer:
Voodoo
Sold for:
$537,000,000Time to Exit:
4 years, 6 months
Exit date:
11/06/2024
How Assaf Rappaport sold Wiz to Google for $32,000,000,000
Wiz is a cloud security platform that helps businesses detect and remediate risks across their cloud environments. 5 years and 2 months after founding the company, Assaf sold it to Google for $32,000,000,000.
Company:
Wiz
Buyer:
Google
Sold for:
$32,000,000,000Time to Exit:
5 years, 2 months
Exit date:
18/03/2025
How Marc Lore sold Jet.com to Walmart for $3,300,000,000
Jet.com was an e-commerce platform founded to offer dynamic pricing and cost savings to consumers. 2 years and 1 month after founding the company, Marc sold it to Walmart for $3,300,000,000.
Company:
Jet.com
Buyer:
Walmart
Sold for:
$3,300,000,000Time to Exit:
2 years, 1 month
Exit date:
08/08/2016
How Jan Koum sold Whatsapp to Facebook for $19,000,000,000
Whatsapp is a messaging app that allows users to send text messages, voice messages and make voice and video calls. 5 years after founding the company, Jan sold it to Facebook for $19,000,000,000.
Company:
Whatsapp
Buyer:
Facebook
Sold for:
$19,000,000,000Time to Exit:
4 years, 11 months
Exit date:
09/02/2014
How Bryan Johnson sold Braintree to Paypal for $800,000,000
Braintree is a payment processing company that offers solutions for online and mobile payments. 6 years and 8 months after founding the company, Bryan sold it to Paypal for $800,000,000.
Company:
Braintree
Buyer:
Paypal
Sold for:
$800,000,000Time to Exit:
6 years, 8 months
Exit date:
26/09/2013
How Kevin Systrom sold Instagram to Facebook for $1,000,000,000
On October 6, 2010, Kevin launched Instagram, a social media app for sharing photos and videos. 1 year and 6 months later, he sold it to Facebook for $1,000,000,000 in cash and stocks.
Company:
Instagram
Buyer:
Facebook
Sold for:
$1,000,000,000Time to Exit:
1 year, 6 months
Exit date:
09/04/2012
How Allison Ellsworth Sold Poppi to PepsiCo for $1,950,000,000
Poppi is a company specializing in prebiotic sodas that combine fruit juices, apple cider vinegar, and prebiotics to create low-calorie, low-sugar beverages. On March 17, 2025, approximately ten years after its inception, PepsiCo announced its acquisition of Poppi for $1.95 billion.
Company:
Poppi
Buyer:
PepsiCo
Sold for:
$1,950,000,000Time to Exit:
10 years
Exit date:
17/03/2025
How Tom Bilyeu Sold Quest Nutrition to Simply Good Foods Co. for $1,000,000,000
Quest Nutrition is a company that specializes in high-protein, low-sugar nutritional products, including protein bars, chips, and cookies. Approximately 9 years after its founding in 2010, Quest Nutrition was acquired by The Simply Good Foods Company for $1,000,000,000 in 2019.
Company:
Quest Nutrition
Buyer:
Simply Good Foods
Sold for:
$1,000,000,000Time to Exit:
9 years
Exit date:
07/11/2019
How Alexis Barreyat Sold BeReal to Voodoo for $537,000,000
BeReal is a social media platform that promotes authenticity by encouraging users to share real, unfiltered moments. 4 years and 6 months after launching the app, Alexis Barreyat sold it to Voodoo for $537,000,000.
Company:
BeReal
Buyer:
Voodoo
Sold for:
$537,000,000Time to Exit:
4 years, 6 months
Exit date:
11/06/2024
How Assaf Rappaport sold Wiz to Google for $32,000,000,000
Wiz is a cloud security platform that helps businesses detect and remediate risks across their cloud environments. 5 years and 2 months after founding the company, Assaf sold it to Google for $32,000,000,000.
Company:
Wiz
Buyer:
Google
Sold for:
$32,000,000,000Time to Exit:
5 years, 2 months
Exit date:
18/03/2025
How Marc Lore sold Jet.com to Walmart for $3,300,000,000
Jet.com was an e-commerce platform founded to offer dynamic pricing and cost savings to consumers. 2 years and 1 month after founding the company, Marc sold it to Walmart for $3,300,000,000.
Company:
Jet.com
Buyer:
Walmart
Sold for:
$3,300,000,000Time to Exit:
2 years, 1 month
Exit date:
08/08/2016
How Jan Koum sold Whatsapp to Facebook for $19,000,000,000
Whatsapp is a messaging app that allows users to send text messages, voice messages and make voice and video calls. 5 years after founding the company, Jan sold it to Facebook for $19,000,000,000.
Company:
Whatsapp
Buyer:
Facebook
Sold for:
$19,000,000,000Time to Exit:
4 years, 11 months
Exit date:
09/02/2014
How Bryan Johnson sold Braintree to Paypal for $800,000,000
Braintree is a payment processing company that offers solutions for online and mobile payments. 6 years and 8 months after founding the company, Bryan sold it to Paypal for $800,000,000.
Company:
Braintree
Buyer:
Paypal
Sold for:
$800,000,000Time to Exit:
6 years, 8 months
Exit date:
26/09/2013
How Kevin Systrom sold Instagram to Facebook for $1,000,000,000
On October 6, 2010, Kevin launched Instagram, a social media app for sharing photos and videos. 1 year and 6 months later, he sold it to Facebook for $1,000,000,000 in cash and stocks.
Company:
Instagram
Buyer:
Facebook
Sold for:
$1,000,000,000Time to Exit:
1 year, 6 months
Exit date:
09/04/2012